Packaging materials and plastics are omnipresent due to their convenience for both manufacturers and consumers. When properly managed, these materials can be reused multiple times, minimizing their environmental footprint. However, their harm to the environment is significant when not effectively recovered, processed, and repurposed.
Common “green” actions such as certifications, donations, and large-scale operations like tree planting often fall short of creating a substantial impact. The increasing demand for eco-friendly products has led to a rise in “greenwashing” – a marketing strategy that falsely portrays a company as environmentally friendly. The forthcoming legislative standardization will necessitate a paradigm shift in how manufacturers approach sustainability. The mounting waste problem calls for an innovative, effective solution. We need to act NOW.